I just entered The Start Something Challenge 2017 sponsored by Rising Tide Capital. The Start Something Challenge (SSC) is a state-wide business pitch competition for New Jersey entrepreneurs, the Challenge encourages small-business owners to expand their market through social-media, realize their ability to effect change in their communities, network with fellow entrepreneurs, and craft the perfect elevator pitch. Entrants compete for cash awards, technology in the form of iPads, and expert feedback from small business professionals. The grand prize is a $10,000 business grant.
I am excited to share that I entered The Start Something Challenge 2017 small business competition. You can help me win the grand prize of $10,000, which will help me to grow the J. Lexi brand + offer DIY probiotic-derived skin care classes.
You can help me in three ways:
1. Watch my 30-second YouTube video – I’d love you to watch it early + watch it often. You can view the video up to 5 times a day on each of your devices (smartphone, laptop, desktop + tablet).
If you don’t have the link handy but want to share the video, you can go to YouTube + search “The Start Something Challenge 2017 – J. Lexi LLC“.
2. Forward this email to your contacts + social media network asking them to help me by watching + sharing, too!
3. IMPORTANT: PLEASE TURN OFF AUTOPLAY on YouTube. Autoplay is enabled by default on many devices (this is important because it is likely the next video will be that of my competitor and the will “auto play” will give that video a “View” and essentially give them a vote towards winning).
More on each:
1. Watch my 30-second You-Tube video.
The metric for winning the 1st round of the Challenge is how many “views” I can get for my video between now + Friday, July 7th. YouTube has some restrictions on how many times you can watch + have it count as a “view” but those rules + restrictions are not clearly defined, IMO. Anywhoo, watch as often as you can + let’s see how the views rack up . . . team work makes the dream work! My goal is to break 1,100 in three weeks + I cannot achieve this goal without your help.
2. Forward this blog post to your contacts + social medial network.
Again, the metric for winning the first round of this competition “views”. If you can help me get a few more by sharing with family + friends, that would be great!
3. IMPORTANT: Don’t allow the following video to “autoplay”.
Autoplay is enabled by default on YouTube. Before viewing J. Lexi’s video, please disable autoplay on your phone, computer, or tablet. I’d like to use this to my competitive advantage, though I recognize that I will sometimes be the beneficiary of some “autoplay” views, myself. 🙂
To learn more about the Challenge, check out the website.
Finally, mark the evening of August 1 on your calendar. After successfully completing the first 2 rounds (viewing the video + voting), I will be deliver a live 6-minute pitch to a panel of judges, the general public, and (hopefully) YOU! The event will be held somewhere in Newark or Jersey City; more details on that to come.
THE MISSION OF RISING TIDE CAPITAL . . .
Rising Tide Capital is a non-profit organization whose mission is to assist struggling individuals + communities to build strong businesses which transform lives, strengthen families, and build sustainable communities.
I attended Rising Tide’s Community Business Academy. It provided me with a great understanding of the business skills necessary to own + operate J. Lexi. Rising Tide continues to be very influential to me today. For more information, please visit Rising Tide Capital.
Thanks for continually supporting me + J. Lexi, LLC!
That’s it for now! Helping you to achieve healthy skin, hair + uncommon beauty!
Creative Director + Holistic Skin Food Chef